Welcome to the first edition of our Business of Design series. We will be featuring designers from all over Africa weekly. Hopefully, we give you a glance into the lives of your favorite designers and introduce you to some new ones.

Our guest for today is Midekor Deladem Laetitia, she hail from Togo and Ghana, a beautiful combination of culture, they own the brand β€˜Maison Midekor’ and they talked to us about their inspirations and work process.

Q: Who do you design for? Off the top of your head, do you have a muse?

A: I don't have one in particular person when it comes to muses. Quite a number of people inspire my designs, each of these women have something unique that attracts me. I have a strong thing for sophisticated female personalities with a wild fashion sense. I can mention a few just so you have an idea, Beyonce and her sister Solange, Grace Jones, Rihanna, Naomi Campbell, Ciara.

Q: What is your go-to color to work with? Why?

A: I have a thing for earth colors, and I prefer pale colors. Personally, my favorite color is curry or mustard, which is a variation of yellow one that is toned down. But when it comes to my work I mainly choose the colors from my mood board images, from the inspiration itself. The white and blues for this current collection came from a source of inspiration.

Q: Oh, what was the inspiration?

A: Nature, water in its solid and liquid phases, water, ice, and snow. But the beautiful audience said they saw clouds

Q: Describe your recent collection in three words?

A: Decadent, Lush, Elegant.

Q: What is your favorite piece from your latest collection?

A: Definitely the full cape, I feel this picture doesn't do justice to it.

Q: Okay, brag a little. In your opinion, what sets your work apart from the rest?

A: 🀣 Brag a little.
I would say, " texture" I add details that are unique and difficult to execute, so it makes it difficult for people to copy. But besides that, I think it is my ability to bring minimalism and avant-garde together, still with a very clean touch.

Q: What would you say your biggest fears are as a designer?

A: I would say mind block, not being able to keep up with my own work. You know sometimes you set the bar so high that you are not able to do better than what you have done already. Also, I don't want to create trends that may lead people to the wrong path.